Loyalty Programs: Enhancing Customer Loyalty to Unlock Growth

April 16, 2020
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Building sales is the ultimate goal for business growth, and utilizing sustainable tools to help build sales should be constantly evaluated for evergreen and seasonal selling opportunities. As successful sales methods are perfected, including these tools into your business development toolkit is a perfect way to utilize best practices. Once goals are developed with trackable metrics, retaining current customers should be a top priority because gaining new customers can often be a costly move forward. Loyalty programs help merchants reward their customers, increase revenue and create lasting relationships with repeat shoppers.

As a business owner, you know the importance of repeat customer counts, building basket sizes, and comparative sales growth for year-over-year revenue increases. As sales trends emerge, you’ve looked at new methods to continue your growth, and continually engage with customers that are vocal about your products or services. But how can you verify that specific customers are truly loyal? How can you provide a system that allows you to track loyalty, and provide additional incentives for their continued business?

Ultimately, rewarding your loyal customers expands a solid customer base and encourages return visits, along with customer testimonials driving engagement for your social media and digital channels.

By now, customers are savvy enough to understand loyalty programs, and even come to expect some type of loyalty program as a standard gateway to membership privileges for loyal shoppers. As a way to serve those customers best, merchants often look for the best solution for their customer base.

“The truth is, paying a little more upfront will generate bigger dividends in the long run. Making the switch to new payment technologies will allow your business to grow revenue, improve decision-making, and increase competitiveness.”

Although increased sales or customer count are great for immediate ROI, the true value is in building a sustainable customer base that spreads word of mouth marketing for your business, while also building incremental sales.

In the end, your success isn’t an accident, its the result of valuable products or services, and expanding the potential reach is an effort that should be strategic for your growth. Leveraging your business with our merchant service options is the perfect way to provide value to your customers, and automate those processes so you can serve customers, more often.

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PayTech Trust has the experience and the expertise to help your business with expertly crafted merchant service solutions. We’re a full-service business process solutions company with established relationships from a broad range of vendors.

PayTech Trust has the experience and the expertise to help your business with expertly crafted merchant service solutions. We’re a full-service business process solutions company with established relationships from a broad range of vendors.

To begin a dialogue and learn how our expertise can serve you best, contact us today so we can help you navigate and negotiate the best solution, pricing and contract terms for your loyalty program goals.

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